Qualitative research is a method of inquiry that focuses on understanding the social and cultural phenomena of the world. It involves the collection and analysis of non-numerical data, such as interviews, observations, and textual analysis, to gain insight into individuals' experiences, attitudes, behaviors, and beliefs. This approach is often used in social sciences, humanities, and education to explore complex, contextual, and subjective aspects of human behavior and social interactions. Qualitative research aims to uncover the meaning behind people's actions and experiences, rather than just measuring them quantitatively. It allows researchers to gain a deeper understanding of phenomena and generate rich and detailed insights that may not be possible with quantitative methods alone.